What should a good project brief include?

A brief does not need to be long. It needs to be clear enough for the team to understand why the project exists and who owns each decision.

Suggested structure

• Context: what is happening and why now.
• Goal: the change the project should create.
• Audience: who will use or see the result.
• Deliverables: the concrete outputs required.
• Constraints: time, budget, technical and legal limits.
• Success criteria: how the result will be evaluated.

A strong brief also states what is out of scope. That protects both timeline and quality.