Design a beautiful website that stays fast: 7 practical choices
A slow page is rarely caused by one issue. It is usually the sum of oversized images, too many font weights, unnecessary animation and components without clear priority.
Seven high-impact choices
- Do not make the hero depend on autoplay video.
- Limit the number of font weights.
- Serve images at the dimensions they are displayed.
- Avoid sliders when one message is enough.
- Design clear loading states.
- Prioritize above-the-fold content.
- Set a performance budget in the brief.
Designing for performance does not mean making everything minimal. It means every effect and asset should justify its loading cost.
