Build a personal brand as a system, not just a logo

A logo can help recognition, but people remember you for a clear promise that you prove repeatedly.

Three layers of a personal brand

Point of view

What do you believe about your work and the way problems should be solved? Your point of view gives your writing and case studies a distinct voice.

Evidence

Projects, feedback, process, lessons and outcomes are evidence. Without evidence, positioning is only a slogan.

Experience

Your website, profile, email, proposal and communication should feel like the same person.

A flexible visual system can be simple: one primary color, one accent, two headline sizes and a consistent image treatment are enough to start.